Brand Story Telling
Be Authentic: Be true to your own personality, essence, value and spirit. Make sure to have a different approach to things which every other brand is already doing- that will set you apart from the bandwagon and will have something new to offer to the audience. Stick to your aesthetic but deliver it in a way nobody has seen before. Give the audience something new to grasp.
Be Helpful: Make sure to offer something useful and add value to your audience. Coming up with lots of content but it not being useful is a complete waste of time & effort. This is a good way to build a long-lasting relationship with your clients & audience. If they are not gaining anything out of you, why would they opt for you? Keep asking yourself this question.
Be Consistent: Can your viewers count you as a reliable source? Ensure you are regular and provide good quality content. Audience grasp more on social media than they do by watching the news or hear say. Make sure whatever you are delivering has truth and consistency. Be active and keep up with the trends. Offer the audience more than expected
The aim of brand storytelling is to connect the brand to customers. Brand storytelling is a long lasting and powerful way to build connections. Compelling stories, engaging customers, increase loyalty, building meaningful relationships that go beyond product and services.
Being active on social media, telling a story and letting your customers tell a story and being authentic are key traits to good brand storytelling.
Based on several researches, it’s clear the humans respond to descriptive narratives way more than anything else. For a brand to sell itself , it must tell a clear story about their beliefs , mission and vision.
Being authentic goes a long way. As long as your brand’s identity and personality are in sync, your audience will stay intact and relate to it. Building a personality is marketing and selling yourself as a brand. You cannot go wrong at it. Building a brand personality is like making the brand or breaking it.
Understanding your target audience can help deliver what the audience wants and when you deliver what they want monetary gains are most likely to happen.